Culture Crate
Consumer
Our target audience is primarily:
Middle to upper middle class working Americans
People who do not have the luxury to travel
People who live in one place for long periods of time
Competition
Companies such as Loot Crate and Blue Apron are our primary competition
We distinguish ourself by being culturally based, something other companies have yet to try. We give people both items and food, while also exposing them to more walks of life.
Challenges
Keeping people interested
Leisure Economy
Competitors
Long Term Plan
Selling off to a larger company
Insurance
We intend to spend about $10,000 a year on small business insurances.
Advertising
The average cost to create a 60 second animated explainer-style commercial is around $8,000.
Targetted adversizing on Youtube costs 5¢/view. If we spend $5,000, we could ensure 60,000 views.